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EBU BroadThinking 2013 – the state of the art rendezvous for OTT and Hybrid TV // DAY 1 Report

EBU BroadThinking 2013 – the state of the art rendezvous for OTT and Hybrid TV // DAY 1 Report

Geneva in late March doesn't feel as wild as a Las Vegas boulevard, but still there was a reasonable amount of gaming excitement at the EBU headquarters, where several events were following each other, beginning with a #dash Interoperability Forum meeting which was closely followed by the BroadThinking event, where industry actors and broadcasters come to show off their latest implementations advances and/or share the results of their real-life deployments or research studies. A good way of managing the transition between TV Connect and NAB... Where Broadcast meets Broadband : that's the promise of the EBU's hybrid event which flies between industry competition, standardization efforts and broadcasters' realpolitik - all wrapped in a warm and funny ambiance provided by the various speakers and the EBU team. The 2013 edition was a major success because it allowed the participants to get a rather good idea of the general trends of the industry, and at the same time to go deep in technology when needed, while having opportunities to discover edge tech demos on the lobby attending the conference room.