This study aims at isolating the main OTT Video Services trends (End-user driven & Production driven) and at pointing out relevant technologies with their maturity estimation and corresponding Vendor + Technology offer tuples.
As multiscreen OTT/TV Everywhere offers do proliferate while each video tradeshow approaches and connected devices multiply, it’s difficult to monitor all of them and get a 100% accurate idea on who’s got the best offer. Basically your ideal technical partner will most likely be a unique target depending on your background (telco/content owner/TV channel…), your needs (target devices, business models, time to market…), your workflow constraints (CMS, billing, deployed transcoding engines, already deployed apps…) and your budget. Nevertheless, what I tried to do first is to isolate a list of actors whose offer is end-to-end and sufficiently versatile to cover the most common use cases and devices, then provide a complementary list with actors who provide less information but are also known in this market, and then wrap up the post with a bunch of ideas on how you could DoItYourself with less integrated/locking-in solutions. This way, you will end-up with a complete panorama of available technical solutions in mind.
NAB 2012 closed its doors two weeks ago, so it’s a good time to draw an appraisal on various themes concerning OTT issues, and especially premium OTT issues, that have been handled through industry technology offer during the tradeshow. Here we’ll go from production to distribution and examine the salient NAB facts and products, at least the ones which have a potential influence on OTT workflows evolution in the coming months (or years ?).
With the fall of Megaupload, legal VOD sites are quickly gaining back popularity as consumers are eager to watch fresh video contents on all their connected devices. If you are a content owner, a TV channel or a telco, it may be the right time to (re)launch you Multiscreen OTT VOD offer. This post intends to start from the reference tech choices in this game – Netflix’s ones – explain the major challenges of such type of service and the associated DRM issues, and finally drive you throughout the different market options you have to setup your own service on a close basis. Everything would have been easier if Netflix did sell its solution as a white label platform, but it’s not (yet) the case, so this leaves fun territories to explore !
Some pioneer second-screen applications have been deployed over the past year, so we now can find various use cases for content synchronization, from live TV shows to BluRay and soon VOD, for a wide range of interactive features like quizz/votes, branded merchandising, interactive ads and so on (high creativity required here)… To make the connected devices aware of the content, all of these apps use either automatic content recognition (ACR) via fingerprinting or content tagging via audio watermarking, using the tablet’s microphone as the audio capture source. There are some other techniques, more or less identified, that can also be used, we’ll see it later on.