While most of IBC’s buzz was generated by the shiny #hevc + 4K couple, it was a good occasion to stand back from the hype and measure how one of the most important video standards (at least for the #ott world) had spread over the industry since last year. MPEG-DASH is not sexy (let’s remember that it’s basically a collection of XML schemes), it’s a bit boring (as it’s usually demonstrated with the Big Buck Bunny that you saw not less than 2.000 times) and it’s complex – but once you go past those defaults, you might find that its potential to simplify your workflows and boost the profitability of your video service is high…
And that’s precisely what the industry has finally understood: video distributors want to streamline their workflows and save their storage budgets by reducing the number of output formats, they search for ways to build long term strategies with evolutive solutions – and all of this implies rolling away from proprietary #abr solutions like Smooth Streaming, HLS, HDS and the now defunct Widevine WVM proprietary packaging format (rest in peace), DASH’s first victim.
If you got a plane for Amsterdam in September, there’s a chance that it’s not (only) to make you bulldog walking under the red lights : you will probably be undermining your new pair of shoes in the alleys of the RAI, seeking the freshness of streaming video innovations.
Each year the trip is too short – and the feet do hurt – especially if you didn’t carefully select your target booths in advance in order to see the more interesting technology breakthroughs. While making this preparation exercise, I thought that I could share my choices, in order to save your time and shoes a bit, and to hear back your tips as comments. So here are some suggestions of visits to arrange if your job is to build streaming-media-oriented-production-workflows like I do.