This study aims at isolating the main OTT Video Services trends (End-user driven & Production driven) and at pointing out relevant technologies with their maturity estimation and corresponding Vendor + Technology offer tuples.
If you got a plane for Amsterdam in September, there’s a chance that it’s not (only) to make you bulldog walking under the red lights : you will probably be undermining your new pair of shoes in the alleys of the RAI, seeking the freshness of streaming video innovations.
Each year the trip is too short – and the feet do hurt – especially if you didn’t carefully select your target booths in advance in order to see the more interesting technology breakthroughs. While making this preparation exercise, I thought that I could share my choices, in order to save your time and shoes a bit, and to hear back your tips as comments. So here are some suggestions of visits to arrange if your job is to build streaming-media-oriented-production-workflows like I do.
There are basically two ways to sustain the extensive growth of video formats that you must, as a media distributor, serve to your different target clients’ devices : the most common answer is to choose the best in breed most-powerful encoders to prepare all the target formats during the content preparation time, but you can adopt a different approach saying that you want to prepare your contents once and have the distribution part of the overall workflow take care of the repackaging and protection of the contents on the fly.
This alternative approach means : less files to manage in the main production workflow, less storage, less bandwidth to populate the origin servers, smaller time to contents’ online availability and easier support for new formats – shortly said, an agile path. Potentially a risky one, but quite attractive…