This study aims at isolating the main OTT Video Services trends (End-user driven & Production driven) and at pointing out relevant technologies with their maturity estimation and corresponding Vendor + Technology offer tuples.
NAB 2012 closed its doors two weeks ago, so it’s a good time to draw an appraisal on various themes concerning OTT issues, and especially premium OTT issues, that have been handled through industry technology offer during the tradeshow. Here we’ll go from production to distribution and examine the salient NAB facts and products, at least the ones which have a potential influence on OTT workflows evolution in the coming months (or years ?).
There are basically two ways to sustain the extensive growth of video formats that you must, as a media distributor, serve to your different target clients’ devices : the most common answer is to choose the best in breed most-powerful encoders to prepare all the target formats during the content preparation time, but you can adopt a different approach saying that you want to prepare your contents once and have the distribution part of the overall workflow take care of the repackaging and protection of the contents on the fly.
This alternative approach means : less files to manage in the main production workflow, less storage, less bandwidth to populate the origin servers, smaller time to contents’ online availability and easier support for new formats – shortly said, an agile path. Potentially a risky one, but quite attractive…