[IBC 2013 Talk] The Future of OTT Platforms

Today many content providers must change of OTT platform after the first implementation of their service (or even before first deployment) because it’s a dead end : either the platform is deceptive in terms of overall features coverage or missing sub-features, or it doesn’t evolve quickly enough compared to the competitive pressure of premium OTT markets. And we can’t really blame the content providers for this, as it’s always a very difficult decision to take when you have to choose your OTT platform service/solution provider: you are pressured by the competition and you need a fast time-to-market, and in the same time you would like to ensure long-term platform evolution capacity and technical control on it. Usually you end up with the solution offering the quickest time-to-market – or pretending so. You also end up with feature zones unfinished or finally covered with the help a third party solution – thus clearly challenging the idea of decent one-stop-shop OTT platform provider…

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